Netflix Has Aggressive Growth Plans With More Than 80 Games in Development

Complementing the quarterly announcements, Netflix Co-CEO, President & Director Gregory K. Peters spoke to investors about the status of the gaming initiative. "Games is a big market. It's almost $150 billion ex China and Russia, and not including ad revenue, which we aren't participating in, in our current model," Peters said. The company is approaching the three-year mark of its gaming initiative, and it is pleased with the progress has been made so far. "We've had set ourselves pretty aggressive engagement growth targets. And we've met those, exceeded those in many cases. In 2023, we tripled that engagement. We're looking good in our engagement growth in '24, and we've set even more aggressive growth goals for '25 and '26."

Complementing the quarterly announcements, Netflix Co-CEO, President & Director Gregory K. Peters spoke to investors about the status of the gaming initiative. "Games is a big market. It's almost $150 billion ex China and Russia, and not including ad revenue, which we aren't participating in, in our current model," Peters said. The company is approaching the three-year mark of its gaming initiative, and it is pleased with the progress has been made so far. "We've had set ourselves pretty aggressive engagement growth targets. And we've met those, exceeded those in many cases. In 2023, we tripled that engagement. We're looking good in our engagement growth in '24, and we've set even more aggressive growth goals for '25 and '26."