Aonic Acquires Prime Insights for More Than $250 Million
Aonic, a global group of tech and gaming companies, has completed the acquisition of research technology firm Prime Insights for a total transaction value in excess of $250 million. This is Aonic's largest acquisition to date. The plan is to create an industry-leading rewards platform.
Prime Insights is joining Aonic's existing portfolio of firms to create a global rewards and data platform with over 50 million consumers, 12 owned and operated consumer brands and revenues of approximately $300 million per year. Through its Exmox (from Germany) platform and its recent investment in Mega Fortuna, Aonic already operates a gaming-focused discovery, testing and loyalty platform of significant size, driving user acquisition and insights for mobile game developers.