Xsolla Web Shop and Singular Join Forces
Xsolla has announced a Server-to-Server (S2S) integration with Singular, which bridges the gap between mobile marketing and web transactions (D2C) for complete campaign visibility.
Xsolla has announced a new Server-to-Server (S2S) integration with Singular, a marketing analytics and attribution platform, which is focused on mobile. This integration brings together mobile marketing data and direct-to-consumer web purchases, allowing developers to accurately measure campaign performance and player value. "As mobile game makers increasingly turn to Web Shops to expand revenue streams beyond app stores, one challenge has persisted: how to tie those off-platform transactions back to mobile marketing spend. The Xsolla Web Shop + Singular S2S integration closes this gap by treating Web Shop purchases as attributable events, giving developers true Return on Advertising Spend (ROAS) and comprehensive Lifetime Value (LTV) insights", Xsolla explains.