PepsiCo will be the main partner of the 2025 Esports World Cup with its Pepsi and Mountain Dew brands. Both sides announced this just a few days before the start of the esports event.
Stephan Steininger04.07.2025 10:13
For PepsiCo and the Pepsi brand, this marks a return to the Esports World Cup (EWC) in Riyadh. They were also involved in last year's inaugural event as a main partner. This time, however, PepsiCo will also be incorporating Mountain Dew into its EWC activities. Acordings to the partners PepsoCo and Esports World Cup Federation, activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
For PepsiCo and the Pepsi brand, this marks a return to the Esports World Cup (EWC) in Riyadh. They were also involved in last year's inaugural event as a main partner. This time, however, PepsiCo will also be incorporating Mountain Dew into its EWC activities. Acordings to the partners PepsoCo and Esports World Cup Federation, activations will include immersive fan zones, large-scale product sampling, and co-branded content with artists, creators, and players.
