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The takeover of gamescom's social media channels by OMG Fuse, the Omnicon Media Group subsidiary specialising in pop culture relevance marketing, took place in March. OMG Fuse focuses primarily on Instagram, TikTok, Twitch, YouTube, and Discord.

The aim of the new social media partnership is to promote the gamescom brand on these channels throughout the year and thus well beyond August.

"OMG Fuse impressed us with their extensive experience in gaming, a clear vision for evolving our social media channels, and their likeable nerdy energy—they're the perfect agency to energize the gamescom community. We’re excited to set new standards for gaming content on social media together," said Laura Schröder, Performance and Social Media Marketing Manager at [Koelnmesse](/company/koelnmesse).

"We’re more than happy to contribute our expertise to gamescom," added Daniela Löhr, Managing Director at OMG Fuse. "Gaming and esports have been a core part of our agency’s DNA for years. Being entrusted with shaping gamescom’s social media strategy is both a huge honor and a major responsibility. We aim to turn gamescom’s channels into a year-round interactive experience platform that deepens community excitement for the world’s biggest gaming event even more."

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Koelnmesse and Game Name OMG Fuse as Social Media Agency for Gamescom