Roblox Launches Licensing Platform with Lionsgate, Netflix, Sega, and Kodansha
With the new Roblox License Manager, Roblox aims to establish a marketplace for licences between rights holders and Roblox content creator. The goal is to integrate many licensors and introduce various new licensing models so that licensed experiences can be created quickly and easily.
Roblox itself describes the move as a milestone on the way to its goal of generating ten percent of gaming revenue on the Roblox platform. Even if the target primarily serves marketing purposes to be honest, Roblox could well continue to grow as a gaming platform with the launch of its new licensing initiative.
Roblox itself describes the move as a milestone on the way to its goal of generating ten percent of gaming revenue on the Roblox platform. Even if the target primarily serves marketing purposes to be honest, Roblox could well continue to grow as a gaming platform with the launch of its new licensing initiative.
