Racing Unleashed Opens Flagship Lounge and Plans Global Expansion
On 1 July, Swiss company Racing Unleashed opened its flagship racing lounge, offering a combination of high-quality cuisine and racing simulation. The location is also intended to serve as a blueprint for global expansion, which will also take place through a franchise system.
Racing Unleashed itself speaks of a new chapter in the company's development. The opening of the new Flagship Racing Lounge in Zurich is just the beginning. Founded in Cham, Switzerland, in 2018, the company has set itself the goal of transforming motorsport for a new generation. At its core is the simulator technology developed in Maranello, which is of course also used in the lounge. The lounge is equipped with 17 simulators on over 500 square metres, flanked by a modern, high-quality restaurant, the Ascari Bar & Bistro.