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Smiley X G2

G2 Teams Up With Smiley on Streetwear Collection

G2 has announced another fashion collaboration, this time with the lifestyle brand Smiley. The limited-edition capsule collection marks Smiley's first ever collaboration with an esports brand.

Marcel Kleffmann17.07.2025 09:00
G2 Teams Up With Smiley on Streetwear Collection
Sabrina Ratih, COO of G2 Esports // G2 X Smiley Streetwear Collection G2

Berlin-based entertainment and esports brand G2 is expanding its lifestyle collection with a collaboration with the lifestyle brand Smiley. This limited-edition drop, launching on 17 July, "is a collision of competitive spirit and iconic optimism, blending G2's fearless identity with Smiley's signature positivity", according to the announcement.

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