Jung von Matt Nerd and got2b Bring New York's Christopher Street to Roblox
To celebrate Pride Month, Jung von Matt Nerd created a Roblox experience for the Henkel brand got2b. As a homage to the origins of the annual Pride marches, the agency transports players back to Christopher Street in New York in 1969.
Together with Jung von Matt Nerd (JvM Nerd), got2b has developed an immersive experience to bring the history of the LGBTQIA+ movement to the gaming community — especially Gen Z and Gen Alpha. The brand from Henkel Consumer Brands brings users back to New York City in 1969, where they learn more about the protests, empowerment, and liberation on the historic street.
Together with Jung von Matt Nerd (JvM Nerd), got2b has developed an immersive experience to bring the history of the LGBTQIA+ movement to the gaming community — especially Gen Z and Gen Alpha. The brand from Henkel Consumer Brands brings users back to New York City in 1969, where they learn more about the protests, empowerment, and liberation on the historic street.
