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Nintendo of America

Devon Pritchard Succeeds Doug Bowser as President and COO of NoA

Change at the top of Nintendo of America: President and COO Doug Bowser is retiring at the end of the year. He will be succeeded by Devon Pritchard, a long-standing member of the NoA management team. Nintendo Managing Executive Officer Satoru Shibata will take on the role of CEO of NoA in addition to his existing responsibilities.

Stephan Steininger26.09.2025 08:20
Devon Pritchard Succeeds Doug Bowser as President and COO of Nintendo of America
Devon Pritchard and Doug Bowser BusinessWire

Nintendo handles the leadership change at its US subsidiary Nintendo of America (NoA) smoothly. Doug Bowser, who moved from Electronic Arts to NoA in 2015 (in German) and took over as president and COO from Reggie Fils-Aime in 2019 (in German), announced his resignation at the turn of the year.

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