My.games Hires Mario Gerhold and Jan-Eric Lauble to Its Premium Games Division

My.games has hired both Mario Gerhold and Jan-Eric Lauble to build up its Premium Games Division. Gerhold will become Global Brand & Marketing Director, Lauble Creative Director.

My.games, headquartered in Amsterdam, has announced that Mario Gerhold and Jan-Eric Lauble have joined the company's Premium Games division, which is responsible for the development and publication of "high-quality" PC and console titles. Gerhold will take on the role of Global Brand & Marketing Director, while Lauble will serve as Creative Director.

"We are thrilled to welcome Mario and Jan-Eric to our Premium Games Division," said Eugenio Vitale, Director of Premium Games Division. "They bring a wealth of expertise and passion to their roles, and they will be instrumental in shaping and growing our premium portfolio. We have ambitious plans for the future, and we are confident that with their contribution, we will achieve our goals and deliver high-quality products to our global audience. More news about our future activities will be shared soon."

Gerhold has over 23 years of experience in the games industry. He has worked at CDV as a producer and at Koch Media / Plaion. As the first games marketer at their headquarter, he built and led marketing teams for the Deep Silver label and managed local marketing for over a decade. He later returned to Global Brand and Marketing for Deep Silver, Prime Matter and partner games, overseeing marketing, PR, community, events and creative teams. At My.games, he will drive global marketing strategy and execution for the new Premium Games Division, while also supporting distribution and BizDev.

"I'm truly excited to join the Premium Games Division and collaborate with such outstanding teams. Our passion for building, whether it's shaping entire labels or crafting innovative game franchises, drives me. Games, gamification, and players' enthusiasm fuel our passion. With a 360° approach and a robust network of partners, my transition has been seamless, and we are eager to unveil more details soon. Stay tuned,"  says Mario Gerhold, Global Brand & Marketing Director of Premium Games Division.

Jan-Eric Lauble has been in the games industry for over 20 years, working in development and publishing at Deep Silver as Lead Game Designer on franchises such as Metro, Dead Island and Saints Row. As Creative Director, Jan-Eric will support our developers in achieving their creative potential.

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