MSM.digital Implements MR Concept for Meta and Lufthansa

Meta Business Partner MSM.digital has developed a concept for Lufthansa's in-flight entertainment. The programme is based on the Quest 3 Mixed Reality headset and offers passengers a new type of in-flight entertainment experience as part of a six-month test phase on selected flights. The project is a source of pride for Camillo Stark and Markus Oeller.

Meta Business Partner MSM.digital, a subsidiary of 1SP Agency Holding, is responsible for the creation of all content and the technical implementation and distribution of the corresponding Quest 3 hardware on selected Lufthansa flights. As part of a six-month test phase, the programme will enable passengers in selected Allegris Business Class Suites to enjoy a new kind of mixed reality entertainment experience on board the aircraft. The project is based on Meta's recently announced Travel Mode for Meta Quest headsets (as reported by GamesMarkt).

"We are incredibly grateful for the trust that Meta and Lufthansa have placed in us," says Camillo Stark, Deputy Managing Director of MSM.digital AR/VR Labs, another subsidiary of 1SP Agency. "The entire team has worked on this project with great passion and we are very much looking forward to the imminent launch."

Markus Oeller, co-founder and co-CEO of 1SP Agency, adds: "I am proud of our team at MSM.digital AR/VR Labs for creating something truly groundbreaking. This project sets a new standard for in-flight entertainment with the Quest 3's Travel Mode and demonstrates the innovative potential of our 1SP Agency. By using the latest mixed reality technologies, the travel experience for our customers will be taken to a whole new level."

"MSM.digital's understanding, experience and service offering in implementing XR solutions is unique. This confirms our decision to have found the ideal partner for our XR projects in MSM.digital," says Björn Becker, Head of Future Intercontinental Experience Programme at Lufthansa.

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