Specialist Content Partnership Between OpenAI and Future

OpenAI and Future have announced a strategic partnership to bring content from Future’s 200–plus media brands to OpenAI's users. Brands such as PC Gamer, GamesRadar, TechRadar, Tom's Guide and many more will bring a wide range of news and lifestyle content to ChatGPT.

Future is a UK-based publisher of specialist content across a range of platforms (websites, newsletters, video, magazines and live events). Its brands include Marie Claire, PC Gamer, TechRadar, Tom's Guide, The Week, Who What Wear and Cycling Weekly. The strategic partnership with OpenAI "brings Future's journalism to new audiences while enhancing the ChatGPT experience," the companies said. "ChatGPT users will be able to access content from across Future's portfolio, with attribution and links to the full original articles for transparency and further information." Future has already developed chatbots to allow users to engage with content from Tom's Hardware and Who What Wear, and is also using OpenAI's tools across multiple functions, including sales, marketing and editorial, to boost productivity.

"Across Future's brands, we are focused on growing our engaged audience and building global communities. Our partnership with OpenAI helps us achieve this goal by expanding the range of platforms where our content is distributed. ChatGPT provides a whole new avenue for people to discover our incredible specialist content," said Future CEO Jon Steinberg. "Future is proud to be at the forefront of deploying AI, both in building new ways for users to engage with our content but also to support our staff and enhance their productivity."

"This partnership enables us to enhance the ChatGPT experience by providing more access to engaging, up to date and reliable information from a range of specialist sources," said Brad Lightcap, COO, OpenAI. "Our goal is to help publishers and content creators both benefit from advanced AI technology and expand their reach."

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