Freaks 4U Gaming Renews League of Legends Esports Prime League Operator Licence

The renewal agreement marks another milestone in the long-standing partnership between Freaks 4U Gaming and Riot Games. Since 2018, the global full-service gaming and esports agency has been committed to the development of competitive League of Legends in the GSA region as the operator of the Premier Tour, the predecessor to Prime League. Launched in 2020, Prime League has steadily grown in size. Most recently, Prime League hosted the largest offline event for the 2024 Summer Split final at the Ratiopharm Arena in Neu-Ulm, welcoming more than 2,300 fans, partners and B2B guests onsite. The Prime League produced 680 broadcasts, totalling 3,500 hours of content. Prime League's social media channels have shown steady growth, more than doubling their overall engagement since 2020, with more than 8,200 social posts created to date.

The renewal agreement marks another milestone in the long-standing partnership between Freaks 4U Gaming and Riot Games. Since 2018, the global full-service gaming and esports agency has been committed to the development of competitive League of Legends in the GSA region as the operator of the Premier Tour, the predecessor to Prime League. Launched in 2020, Prime League has steadily grown in size. Most recently, Prime League hosted the largest offline event for the 2024 Summer Split final at the Ratiopharm Arena in Neu-Ulm, welcoming more than 2,300 fans, partners and B2B guests onsite. The Prime League produced 680 broadcasts, totalling 3,500 hours of content. Prime League's social media channels have shown steady growth, more than doubling their overall engagement since 2020, with more than 8,200 social posts created to date.

Matthias Remmert, Senior Vice President of Product, TV & Media Production Freaks 4U Gaming, said: "We are incredibly excited about the license renewal for Prime League, it is a testament to the solid foundation Freaks has laid and our commitment to elevating the League of Legends ecosystem in the DACH region. We appreciate the trust from Riot Games and look forward to our continued partnership. Bridging esports with adjacent industries is part of our mission at Freaks to proactively drive the growth and development of gaming and esports, and we are grateful for our successful collaboration of Techniker Krankenkasse to exemplify exactly that. We are pleased to welcome Techniker Krankenkasse to return as the Title Partner of Prime League in 2025, as we continue to work together on new ideas to engage the community and elevate the league."

The league welcomed its first-ever title partner Strauss for 2022 and 2023, followed by Techniker Krankenkasse for 2024. Following its successful integration into the Prime League in 2024, Techniker Krankenkasse will return as title partner in 2025. Bruno Kollhorst, Head of Cooperations and Event Marketing at Techniker Krankenkasse, said: "Our partnership with Freaks 4U Gaming allows us to effectively anchor health topics within the Prime League audience and promote awareness of a healthy lifestyle among esport players."

"Prime League is truly a culmination of commitment and efforts from all its stakeholders. We are proud of the teams and players for their athletic achievements year after year; we are thankful for our sponsors for believing in our ambition for reaching new heights; and of course, the league would not be where it is today without the unwavering support and passion of our community," Remmert concluded.

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