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The Record-Breaking Edition of First Playable 2026 Confirms the Event's Central Role in the Italian Video Game Industry
Lively conversations filled the roundtables at First Playable 2026 © Baltimore Society

The Record-Breaking Edition of First Playable 2026 Confirms the Event's Central Role in the Italian Video Game Industry

Advertorial | The eighth edition of IIDEA's First Playable broke records, with over 700 industry professionals attending the event, including 55 international publishers, investors and agencies from 13 countries. Over 150 Italian dev teams and more than 120 freelancers held over 1,250 meetings.
By IIDEA 6 min read

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"Not Everyone Is Competing for the Same Player" in Regards to the Launch of GTA VI
GTA VI | Adam Smart, AppsFlyer's Global Director of Product – Gaming © Rockstar Games | AppsFlyer

"Not Everyone Is Competing for the Same Player" in Regards to the Launch of GTA VI

"Not everyone is competing for the same player," says Adam Smart, AppsFlyer's Global Director of Product – Gaming, regarding the launch of GTA VI in November. He also discusses the potential impact of this major release on the industry and the opportunities it may create.
By Marcel Kleffmann 5 min read

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