The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence
In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.
Road to gamescom – Everything You Need For a Successful Business Week in Cologne
Whether it’s your first time at the trade fair or you’re a gamescom veteran – Road to gamescom gives you everything you need to know about gamescom 2026. Facts and overviews, interviews and tips on what’s on at and around gamescom, and which numbers you should have saved on your mobile.Latest Articles
G+ Made in Austria – Austrian Success Showcase – Part 1
In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria.
Raw Fury Confirms Attendance at Gamescom
Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area.
More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls
Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres.
The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence
In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.GamesMarket Plus
G+ Why AI Makes Sense in All Areas, But Not For All Tasks
Sunrise Village is still online thanks to the use of AI. Thomas Lehr, Director of Game Engineering at InnoGames, talks about the reactions to the Sunrise Village case, when and how the use of AI can be effective and why InnoGames uses AI to drive growth but not for cost savings.
People
DGA Introduces New Board Members, New Student Initiative, and New Award Categories
The Dutch Games Association board has appointed Kees van der Zwet and Koen Deetman in place of Laurens Rutten and Viktor Wijnen, who left the board. DGA has also introduced a new student initiative to connect games education and industry better. The Dutch Game Awards got two new categories.
G+ Researcher Spotlight: Michael Hebel, Neu-Ulm University of Applied Sciences
In our ongoing series about games researchers, we portrait the people wo bring game studies forward and define how game making is taught and learned at universities. Today in the spotlight is Michael Hebel of Neu-Ulm University of Applied Sciences.
Products
Assassin's Creed Black Flag Resynced
With over 230 million copies sold, Assassin's Creed is arguably Ubisoft's most important franchise. Although the release of Assassin's Creed Hexe is still some time away, the French publisher is launching Assassin's Creed: Black Flag Resynced, a remake of one of the most popular games in the series.Latest Articles
G+ Made in Austria – Austrian Success Showcase – Part 1
In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria.
Raw Fury Confirms Attendance at Gamescom
Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area.
More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls
Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres.
