Under the Hood: Ubisoft's Anvil Engine in Assassin's Creed Shadows
Ubisoft's Anvil Engine is a powerful, proprietary solution that brought Assassin's Creed Shadows to life. We talked to Nicolas Lopez, the Anvil Engine's Lead Technical Architect, about its strengths, scalability, ray tracing, the challenges of path tracing and shader stutter.Latest Articles
Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart
From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games.
Three out of Four New Titles From Pullup Fell Short of Expectations
Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong.
Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance
In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins?
Lucky Tower Ultimate
Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower.
Weltenbauer and Astragon Expand Construction Simulator Franchise
Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition.
Business
Three out of Four New Titles From Pullup Fell Short of Expectations
Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong.
Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance
In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins?
People
Swiss Game Hub: "Combining Creative and Tech in a Hyper-Scalable Industry"
About a year ago, Swiss Game Hub moved into new premises offering more space and strong support from the City of Zurich. The first year brought new developers, successful studios and great events, as General Manager Sebastian Tobler reports.
Womenize! Inspiring Stories: Diana Niculescu
In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations.Products
Lucky Tower Ultimate
Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower.
Weltenbauer and Astragon Expand Construction Simulator Franchise
Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition.
ITFS Announces Details of GameZone And Nominations for Animated Games Award Germany
Once again this year, games are a key part of the Internationale Trickfilmfestival Stuttgart (ITFS; Stuttgart International Festival of Animated Film. The festival will feature the well-known GameZone, which will showcase the five games nominated for the Animated Games Award Germany.Latest Articles
Frederik Hammes Takes Over Leadership of Game Events From Stephan Reichart
From May 2026 onwards, Frederik Hammes will take on the role of Managing Director at game event, succeeding Stephan Reichart, who has chosen to step down. Hammes has over 20 years' experience in the industry, including a long-standing tenure as Managing Director at Travian Games.
Three out of Four New Titles From Pullup Fell Short of Expectations
Toxic Commando, MIO and Starship Troopers: Ultimate Bug War failed to meet Pullup Entertainment's expectations. This is why the company has adjusted its targets and will adopt an even more selective approach to future projects. Nevertheless, the French company's back catalogue remains strong.
Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance
In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins?
Lucky Tower Ultimate
Developed by Studio Seufz in Stuttgart and published by AMC Games, Lucky Tower Ultimate has exited Early Access. In this slapstick roguelite adventure, which is a continuation of the classic Flash game series, the clumsy medieval hero Von Wanst must escape a dangerous, procedurally generated tower.
Weltenbauer and Astragon Expand Construction Simulator Franchise
Publisher astragon Entertainment and the weltenbauer. Software Entwicklung team have announced the latest addition to the Construction Simulator series. Construction Simulator: Evolution introduces new licence partners, manual labour and demolition.
