Latest Articles
Hasbro's Launches AI Studio to Control How Its Brands are Portrayed in Generated Content
With Sixth Wall, Hasbro wants to take control over how its brand characters are portrayed by genAI. The new studio partners with ElevenLabs to license twelve Hasbro characters to their AI marketplace - all from the toy and boardgame section.
Offline Finals of the R6 Central Combine at Ubisoft Düsseldorf
Emerging Rainbow Six Siege esports talents from Europe and the MENA region have the opportunity to showcase their abilities in the upcoming EML Challenger Circuit 2026 series, where they can secure a spot in the offline finals on 25 July at Ubisoft Düsseldorf.
Game Studies Watchlist 2026 #22
The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's topics include a retrospective of Half-Life 2, body norms, cheating and the bidirectional design influence between tabletop and video game RPGs.
In Conversation With… Benedikt Grindel
In his new ‘Update,’ brand and marketing expert Zoran Roso talks to Ubisoft Blue Byte's Benedikt Grindel about the integration of a studio, on live games, German game funding, and the fundamental changes he expects to see in the financing and monetisation of AAA games.GamesMarket Exclusive
G+ Nitrado CEO Raphael Stange: Everything is Designed For Multiplayer Games
No server, no multiplayer. What sounds so simple is a massive challenge for game studios, and Nitrado has been supporting developers in this area for over 20 years. In the latest issue, Nitrado CEO Raphael Stange spoke about a service that players only notice when it isn’t working as it should.
G+ THQ Nordic: The Austrian Heavyweight in the AA Market
2026 is a crucial year for THQ Nordic. With Reanimal, they released a strong title in February, and the major remake of Gothic 1 is set to launch in June — a game that, like Titan Quest II, is pushing towards AAA status. But how else is the publisher positioned?
G+ Weekly Steam Charts: Forza Overtakes the Competition, While Warhammer Surges
This week, Forza Horizon 6 took the top spot in the Steam charts. Lego Batman, Paralives, DRG Rogue Core and 007 also made it into the top ten, while the popularity of the Warhammer games was boosted by the Warhammer Skulls event.People
Riatti, Jahn, Hartung and Lueneborg Staff Esports Player Foundation Advisory Board
The esports player foundation has revealed its new advisory board members: Hans Christian Lueneborg of Riot is chair, foundation co-founder Evangelos Papathanassiou vice-chair. Max Hartung, Karsten Jahn and Matteo Riatti join.
Side Names New COO and CCO to Accelerate Scale and Growth
Games services provider Side has reorganised its executive team to improve operational delivery and go-to-market capabilities. Olivier Deslandes has been promoted to Chief Operating Officer, while Martin McBride has been promoted to Chief Commercial Officer.
Womenize! Inspiring Stories: Maria Amirkhanyan
In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations.Products
State of Play June 2026: All Announcements
In yesterday's episode of State of Play, Sony Interactive Entertainment unveiled both God of War Laufey and Until Dawn 2. Release dates were also announced for Control: Resonant; Onimusha: Way of the Sword; Silent Hill: Downfall and Tomb Raider: Legacy of Atlantis.
Nvidia RTX Spark, DLSS 4.5 Ray Reconstruction, DLSS 4 Updates and more
At Computex 2026, Nvidia unveiled the RTX Spark superchip (ARM-based CPU with Blackwell RTX GPU), which is designed for AI, creativity and gaming on Windows. The company also announced DLSS 4.5 Ray Reconstruction and other updates for DLSS 4.Latest Articles
Hasbro's Launches AI Studio to Control How Its Brands are Portrayed in Generated Content
With Sixth Wall, Hasbro wants to take control over how its brand characters are portrayed by genAI. The new studio partners with ElevenLabs to license twelve Hasbro characters to their AI marketplace - all from the toy and boardgame section.
Offline Finals of the R6 Central Combine at Ubisoft Düsseldorf
Emerging Rainbow Six Siege esports talents from Europe and the MENA region have the opportunity to showcase their abilities in the upcoming EML Challenger Circuit 2026 series, where they can secure a spot in the offline finals on 25 July at Ubisoft Düsseldorf.
Game Studies Watchlist 2026 #22
The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's topics include a retrospective of Half-Life 2, body norms, cheating and the bidirectional design influence between tabletop and video game RPGs.
