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Hasbro's Launches AI Studio to Control How Its Brands are Portrayed in Generated Content

With Sixth Wall, Hasbro wants to take control over how its brand characters are portrayed by genAI. The new studio partners with ElevenLabs to license twelve Hasbro characters to their AI marketplace - all from the toy and boardgame section.

Pascal Wagner
Pascal Wagner
June 05, 2026 – 2 min read

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Hasbro's Launches AI Studio to Control How Its Brands are Portrayed in Generated Content
Close, but no AI (yet): Mr Potato Head Chips Cheesie Onionton (Hasbro)

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Serious Games Summit Connects Risk-Assessors and Game Makers
(Serious Games Summit)
Tabletop

Serious Games Summit Connects Risk-Assessors and Game Makers

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Tabletop

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From the introduction in 2021: Wizards of the Coast showing Alchemy (WotC)
Tabletop

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Russell Kay, Senior Product Director & Head of GameMaker at Opera © Kay, Opera
People

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Business

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BeamNG.drive © BeamNG
Products

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Campus

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Seafarer: The Ship Sim © astragon Entertainment
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