Business The Public Gaming Privatization Wave: Why Public Equity Markets Are Losing Their Grip on Video Game Publishing In his new update industry expert Zoran Roso analyses why the rigid demands of linear quarterly earnings are causing a systematic valuation breakdown against the multi-year, hit-driven development cycles of interactive entertainment. By Zoran Roso • 5 min read
Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read
Business The $55 Billion Paradigm Shift: How PIF's Record EA Buyout Redefines Soft Power, Capital Allocation, and AAA Publishing In his latest ‘Zoran’s Update’, experiences industry manager and marketeer Zoran Roso examines the implications of the Electronic Arts takeover and how the deal could rewrite the rules of AAA publishing. By Zoran Roso • 5 min read
Business Amazon’s Trojan Horse: Can Prime Video Succeed Where Stadia Failed? In his latest "Zoran's Update", experienced industry manager Zoran Roso analyses the potential consequences of integrating Luna into the Amazon Prime Video service and what it could mean for the industry if Amazon succeeds in turning passive viewers into active gamers. By Zoran Roso • 4 min read
Business The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market? In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items. By Zoran Roso • 3 min read
Business The Player Trust Gap: Why Consumer Skepticism Is the Real Headwind for AI in Game Development In his latest update, Zoran Roso analyses a survey of core Steam users, which raises the question of whether the biggest hurdle for AI in gaming is not the technology itself, but rather the people who buy the games. By Zoran Roso • 3 min read
Business The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket. By Zoran Roso • 4 min read
Business The Helix Shift: Inside Xbox’s Aggressive Pivot to Silicon, Subscriptions, and Corporate Restructuring In this week’s “Update”, Zoran Roso analyses Microsoft’s strategic reorientation, the possible reasons behind and consequences of a spin-off, and why this move is a result of changes in the games market. By Zoran Roso • 4 min read
Business The €27 Billion Danger Zone: How the EU's Digital Fairness Act Threatens to Disintegrate the F2P Monetization Stack In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time, he is looking at the issue from an industry perspective to see what consequences the EU’s plans might have on the monetisation of free-to-play games. By Zoran Roso • 4 min read
Business The 1.0 Illusion – Why Relying on a Post-Early Access Revenue Spike Is a Losing Bet In this week’s “Update”, Zoran Roso on the latest data from GameDiscoverCo, debunking the myth that an Early Access launch just generates additional revenue. The data shows, tha a 1.0 patch notes update rarely triggers a mainstream breakthrough if the upfront momentum isn't already there. By Zoran Roso • 4 min read
Business In Conversation With… Benedikt Grindel In his new ‘Update,’ brand and marketing expert Zoran Roso talks to Ubisoft Blue Byte's Benedikt Grindel about the integration of a studio, on live games, German game funding, and the fundamental changes he expects to see in the financing and monetisation of AAA games. By Zoran Roso • 9 min read
Business The Art of the Acquisition: Why Scaling Successfully Requires a Translator, Not an Enforcer In this week’s “Update”, Zoran Roso dives deep into the "culture overwrite" trap, the damaging corporate reflex to aggressively assimilate new acquisitions rather than protect the unique spark that made them valuable in the first place. By Zoran Roso • 3 min read
