Business What Ubisoft’s German Reductions Reveal About Its Tencent-Backed Realignment In his latest update, industry expert Zoran Roso analyses why the recent job cuts at Ubisoft Germany are evidence that Tencent’s financial injection is actively dismantling the cross-studio co-development model that has defined European triple-A production for over a decade. By Zoran Roso • 4 min read
Business What Halo Studios’ Restructuring Signals About AAA Economics and Xbox Strategy In his latest newsletter, industry expert Zoran Roso uses Halo Studios as an example to analyse how the lethal combination of technical debt, corporate vendor tenure limits, and monolithic organizational design forced one of gaming’s most iconic IPs to completely pivot its operational playbook. By Zoran Roso • 4 min read
Business The Neural Brush: How DLSS 5 Rewrites Remaster Economics and Divides PC vs. Console Strategy In his latest update, industry expert Zoran Roso analyses how Nvidia’s DLSS5 is cutting the production cycles of remaster projects by years, and how this could fundamentally change the video game economy. By Zoran Roso • 4 min read
Business Scale vs. Specificity: How Audience Fragmentation and Generative AI Are Redefining the Greenlight The collapse of broad-appeal gaming strategies highlights the shift toward audience fragmentation. With mid-budget mass-market titles stalling while vertical specialists thrive, publishers must rethink portfolio risk and generative AI miscalculations, according to industry expert Zoran Roso. By Zoran Roso • 4 min read
Business Europe’s Crown Jewel Under Pressure: Inside Germany’s €9.4B Market Reversal In his latest newsletter, industry expert Zoran Roso analyses whether the declining first-half figures in Germany are a warning sign of a lasting structural ceiling midway through the console generation or merely the calm before the storm, before Grand Theft Auto VI reignites sales channels? By Zoran Roso • 4 min read
Business Beyond the $213B Horizon: How Regional Shifts and the Casual Renaissance Are Redefining Gaming's Growth Engines In his latest newsletter, industry expert Zoran Roso asks whether the traditional $70 AAA console model has reached its limit, how legacy publishers reorganize their business units to capture non-traditional gaming families, and where should capital focus in the coming years. By Zoran Roso • 4 min read
Business The Public Gaming Privatization Wave: Why Public Equity Markets Are Losing Their Grip on Video Game Publishing In his new update industry expert Zoran Roso analyses why the rigid demands of linear quarterly earnings are causing a systematic valuation breakdown against the multi-year, hit-driven development cycles of interactive entertainment. By Zoran Roso • 5 min read
Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read
Business The $55 Billion Paradigm Shift: How PIF's Record EA Buyout Redefines Soft Power, Capital Allocation, and AAA Publishing In his latest ‘Zoran’s Update’, experiences industry manager and marketeer Zoran Roso examines the implications of the Electronic Arts takeover and how the deal could rewrite the rules of AAA publishing. By Zoran Roso • 5 min read
Business Amazon’s Trojan Horse: Can Prime Video Succeed Where Stadia Failed? In his latest "Zoran's Update", experienced industry manager Zoran Roso analyses the potential consequences of integrating Luna into the Amazon Prime Video service and what it could mean for the industry if Amazon succeeds in turning passive viewers into active gamers. By Zoran Roso • 4 min read
Business The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market? In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items. By Zoran Roso • 3 min read
Business The Player Trust Gap: Why Consumer Skepticism Is the Real Headwind for AI in Game Development In his latest update, Zoran Roso analyses a survey of core Steam users, which raises the question of whether the biggest hurdle for AI in gaming is not the technology itself, but rather the people who buy the games. By Zoran Roso • 3 min read
