Business The Safe-Bet Crisis: Why Live-Service ”Wrappers“ Are Imploding In this week’s “Update”, Zoran Roso asks whether the industry is still designing games for pure enjoyment, and he suggests that the industry may have fallen into a dangerous corporate trap of designing for operational efficiency instead of creative taste and is facing a brutal reality check. By Zoran Roso • 4 min read
Business The 'Threequel' Trap: Why Video Game Trilogies Often Falter at the Finish Line In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Why a rash decision to ‘go bigger’ following a successful IP debut leads to the core of the game being lost by the third instalment at the latest. By Zoran Roso • 5 min read
People In Conversation with… Paul Sulyok In his new ‘Update,’ marketing expert Zoran Roso talks to Green Man Gaming CEO Paul Sulyok about his non-traditional journey from the British Army to the helm of a digital distribution giant, and how his philosophy of decentralized decision-making is shaping the future of the games industry. By Zoran Roso • 8 min read
Business The End of "Steam and Pray": How data is saving indies in gaming's VC winter In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Why having a good game on Steam and hoping for a favourable algorithm is no longer enough; developers now need reliable data to survive. By Zoran Roso • 4 min read
People In Conversations with... Kevin Fryers In the new ‘Zoran's Update,’ brand and marketing expert Zoran Roso talks to Kevin Fryers about the pillars of modern game publishing, Generative AI in game development, Nostalgia, and brand building. By Zoran Roso • 13 min read
Business Escaping the "Algorithm Trap": Why Gaming Marketers Must Rebalance Brand and Performance In today’s hyper-competitive gaming and app landscape, the allure of immediate, trackable metrics is hard to resist. We optimize for clicks, obsess over Return on Ad Spend (ROAS), and pour our budgets into the bottom of the funnel. But are we sacrificing long-term IP health for short-term conversion wins? By Zoran Roso • 4 min read
People In Conversation With... Tymon Smektala In his new ‘Update,’ brand and marketing expert Zoran Roso talks to Techland's Tymon Smektala about the strategic necessity of the systemic sandbox, the real ROI behind seven years of free post-launch support versus aggressive monetization, and the role of a modern Franchise Director. By Zoran Roso • 8 min read
Business The "Imposter" Asset: Stop Apologizing for Being a Generalist In this week’s “Update”, Zoran Roso explores why a generalist who can neither code nor design might just be the missing piece of the puzzle that helps a dev team of highly specialised professionals succeed. By Zoran Roso • 4 min read
Business The Great Age-Gate Shake-up: Is 2026 the Year Gaming Grows Up? In this week’s “Update”, Zoran Roso looks at the changes to the PEGI system and the potential implications for companies’ global marketing strategies if games are given completely different age ratings in the US compared to Europe in future. By Zoran Roso • 4 min read
Business The Death of The "$70 or Bust" Strategy – Why Mid-Tier Pricing is Gaming's New Gold Rush In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: How the changing high- and low-price market is opening up new opportunities for games in the mid-price segment. By Zoran Roso • 5 min read
Business The Cost of Misalignment: Bluepoint’s Closure and the End of the "Prestige Support" Era In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: Why the closure of Blue Point reflects an aggressive consolidation of Sony's first-party development resources. By Zoran Roso • 4 min read
Business The Economics of the Digital 'Third Place' In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time's topic: How WoW's new Midnight expansion is transforming players into highly invested digital homeowners and what this has to do with Sonys 'Third Place' concept of the PS2 era. By Zoran Roso • 3 min read
