Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product

Business

Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games

Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite.

By Stephan Steininger • 1 min read

Business

A Legal Perspective: What does Twitch's Automatic AI Training Mean?

GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question.

By Pascal Wagner • 4 min read

Business

New Indie Publishing Label Blue Ridge Games Signs Mafate

The new indie publishing label Blue Ridge Games has been established by IndieGameBusiness. Their first game will be French cosy adventure Mafate by Blue Ramen Studios.

By Pascal Wagner • 1 min read

Campus

Game Studies Watchlist 2026 #31

The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses Her Story, critical approaches to cultural game studies and Call of Duty: World War II.

By Rudolf Inderst • 2 min read

Politics

Game Publishes Transparency Report on Its Website For the First Time

Membership numbers, political activities, data on turnover and expenditure – for the first time, game has made its transparency report publicly available on its website. The figures show a stable association, but come as no surprise. Similar reports were available via the Bundestag.

By Stephan Steininger • 2 min read

Business

Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games

Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite.

By Stephan Steininger • 1 min read

Business

A Legal Perspective: What does Twitch's Automatic AI Training Mean?

GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question.

By Pascal Wagner • 4 min read

gamescom

Nigeria is Heading to gamescom for the First Time

Nigeria will have its first gamescom pavilion ever this year, in Hall 4.1. The booth is organised under Games from Nigeria by Nigerian studio Maliyo Games and the French Embassy in Nigeria, while PR is handled by Narratify. The booth design comes from Kucheza Gaming.

By Pascal Wagner • 1 min read

Business

New Indie Publishing Label Blue Ridge Games Signs Mafate

The new indie publishing label Blue Ridge Games has been established by IndieGameBusiness. Their first game will be French cosy adventure Mafate by Blue Ramen Studios.

By Pascal Wagner • 1 min read