How GenAI Models Affect Creatives in the Games Industry
Certain machine learning models are used in almost all fields of game development, but generative AI has changed localisation work and voice acting
especially. How can creatives weather the storm – and are they fighting back?
What will AI do to games development, especially when it comes to voice acting and localisation? Nexon CEO Junghun Lee's investor remarks give some insight, as does our interview with voice actor and Netflix strike participant Lynne Glaner (Nexon / Glaner, background: Arc Raiders / Embark Studios)
Whether you believe generative large language models (LLM) have revolutionised certain fields of making games or think they are a challenge to be overcome: It is undeniable that they had a deep impact in the work life of many game workers, from slight process changes to landslide transformations.
In certain fields, the impact of these LLM processes is especially noteworthy, because companies have started experimenting with it replacing certain employee levels, sometimes even complete vocations altogether. These challenges are in flux, and depend just as much on actual technological advancement as they do on labour conflict and worker politics. But they undoubtedly make a difference in the process and perception of those fields, and could shape future hiring practices as well as freelance work for years to come. We take a look at just a few of them.