Made in Austria – Austrian Success Showcase – Part 1

Business

The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence

In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.

By Zoran Roso • 4 min read

Business

Sony's Exit of Physical Discs: German USK Sees Importance of Its Digital Ratings Affirmed

In Germany, age ratings for physical games are assigned on a different legal basis to those for online games. The USK is officially recognised for both procedures and views Sony’s withdrawal from discs relaxed from a youth protection perspective. What matters is the reliability of age ratings.

By Stephan Steininger • 2 min read

Business

Setback For Preservation of Video Games in Germany: ICS Will Not be Continued

With the international computer games collection, what is arguably Germany’s largest project for the preservation of video game culture is coming to an inglorious end. Now that the preparations have been completed, there is a lack of public support for the project’s forthcoming institutionalisation.

By Stephan Steininger • 1 min read

daily

GamesMarket Daily – 10. July 26: Raw Fury, gamescom asia, Aesir Interactive, Moothkeep, Austria, Marketing

Gamescom is taking centre stage, and not just in Cologne. Its Asian branch is also making a name for itself – with an expansion of its exhibition space.

By Stephan Steininger • 4 min read

gamescom

Raw Fury Confirms Attendance at Gamescom

Raw Fury is the latest publisher to confirm its attendance at gamescom. Whilst the company plans to showcase five titles in the business area – including two as yet unannounced games – Raw Fury will be showcasing the recently announced Hillthorn in the entertainment area.

By Stephan Steininger • 1 min read

Products

Mothkeep Launches with 16.400 Wishlists

In the final weeks leading up to launch, the game by Munich-based solo developer Ivette Schmidt has seen a significant rise in wishlist entries, as she revealed to us

By Pascal Wagner • 1 min read

Campus

Game Studies Watchlist 2026 #27

The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week’s focus is on Sagan Hawkes, the Embracer Games Archive, Cozy Gaming and Gogniive Gains From Gaming.

By Rudolf Inderst • 5 min read

Publishing

Aesir Interactive is Launching EverRail in Early Access in July

A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access.

By Stephan Steininger • 1 min read

gamescom

More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls

Following the success of the first gamescom asia x Thailand Game Show last year, the outlook for 2026 is one of growth. Thanks to an additional hall, the exhibition space is set to increase from 30,000 to 35,000 square metres.

By Stephan Steininger • 1 min read