Made in Austria – Austrian Success Showcase – Part 2

Business

G+ Made in Austria – Austrian Success Showcase – Part 1

In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria.

By Stephan Steininger • 4 min read

Business

The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence

In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.

By Zoran Roso • 4 min read

Business

Sony's Exit of Physical Discs: German USK Sees Importance of Its Digital Ratings Affirmed

In Germany, age ratings for physical games are assigned on a different legal basis to those for online games. The USK is officially recognised for both procedures and views Sony’s withdrawal from discs relaxed from a youth protection perspective. What matters is the reliability of age ratings.

By Stephan Steininger • 2 min read

Products

Mimesis Sells Two Million Copies

Krafton and ReLu Games celebrate two million sales of Mimesis, the psycho horror coop game released last October. The game also received a CEDEC Award in Japan, as the first Korean game to do so.

By Pascal Wagner • 1 min read

Insights

Requiem is the Best-Sold Game in Germany in 2026's First Half

According to the charts released by game association, Resident Evil Requiem is the best-selling game in Germany's recent six months. The list is further topped by Forza Horizon 6, 007 First Light, Pragmata and Lego Batman.

By Pascal Wagner • 1 min read

Publishing

Assassin's Creed Black Flag Resynced Sells 2 Million Copies at Launch

Ubisoft has drawn an initial positive conclusion following the launch of Assassin’s Creed Black Flag Resynced. There were almost 100,000 concurrent players on Steam and two million units sold on the very first day.

By Stephan Steininger • 1 min read

Tabletop

Dito!, Island of the Mookies and Rebirth are Board Games of the Year 2026

At the Spiel des Jahres award ceremony this Sunday, the board games of the year 2026 have been awarded in Berlin. Expert Game of the Year went to Frosted Games in Bayreuth with Rebirth, Game of the Year is Dito! by Game Factory, and the Children's Game goes to Kosmos for the Mookies.

By Pascal Wagner • 1 min read

People

Womenize! Inspiring Stories: Morgane Ruiz

In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations.

By Madeleine Egger • 5 min read

daily

GamesMarket Daily – 10. July 26: Raw Fury, gamescom asia, Aesir Interactive, Moothkeep, Austria, Marketing

Gamescom is taking centre stage, and not just in Cologne. Its Asian branch is also making a name for itself – with an expansion of its exhibition space.

By Stephan Steininger • 4 min read