Insights More Germans Playing Games, But Female Share is Falling German gamers have become younger and more male compared to last year, according to new data from the game association based on YouGov Shopper. However, the changes are minimal, so statistical fluctuations are more likely than a reversal of the trend. By Stephan Steininger • 2 min read
Business Number of Employees in Germany's Games Industry Declines Again The game association is not yet giving the all-clear regarding the state of the German games industry. The sector is recovering only slowly. The number of employees has fallen for the second consecutive time, whilst the number of companies has stabilised and risen again. By Stephan Steininger • 2 min read
Picture by Newzoo Insights Newzoo: There is Significant Revenue Outside the Top 20 In a further analysis, Newzoo examined the revenue potential of titles outside the top 20 and found that there is scope for good business even among titles other than the big brands. This is particularly true for the PC platform. By Stephan Steininger • 3 min read
Business UK Games Market Grew by 7.4% to £8.76 Billion in 2025 To mark the start of the London Games Festival, the British trade association UKIE has released market data on the UK games market in 2025, which has seen growth across almost all segments. According to UKIE, the UK games industry employs 74,000 people and contributes over £6 billion to the GDP. By Stephan Steininger • 3 min read
Swiss Games © Stefan Malcher Business G+ Swiss Games Market: 57% of the Swiss Population Plays Games The gaming audience in Switzerland in 2025 is around 3.6 million, which is an increase of a quarter of a million on the previous year. Although smartphones remain the most popular device, consoles and laptops are growing in popularity. Find more data and graphics in our Swiss overview. By Marcel Kleffmann • 4 min read
Insights French Games Market is Growing Thanks to Hardware and Mobile Games In 2025, sales of games hardware and software in France totalled €5.856 billion. This is according to a new report by the French industry association SELL. The segments performed very differently, and in one of them France even outperformed Germany. By Stephan Steininger • 3 min read
Business German Games Market is Growing Despite Declining Revenues Form Game Sales Total revenue of €9.38 billion was generated in Germany in 2025 from games, gaming hardware and accessories. This represents a 4% increase on 2024. According to the game, performance varied significantly across segments. Some calculations have changed due to a change in data service provider. By Stephan Steininger • 3 min read
2026 Unity Game Development Report © Unity Insights 2026 Unity Game Development Report Released In the 2026 Unity Game Development Report, Unity looks at current trends, including the finding that studios see significant opportunities in small-scale games, while prototyping is becoming more streamlined. By Marcel Kleffmann • 3 min read
Insights USK Annual Statistics: One in Ten Games in 2025 Was Rated 18+ In 2025, the proportion of adult games reached its second-highest level since 2004. The number of games assessed using the traditional method rose to 1,675. In addition, there were 1.3 million ratings via the automated IARC system. By Stephan Steininger • 3 min read
Insights Newzoo: PC and Console Gaming Market Enters New Phase of Growth Good news for the industry, according to Newzoo in its new PC & Console Gaming Report 2026: the market is growing significantly again, leaving the post-pandemic plateau behind. However, the market has undergone structural changes. By Stephan Steininger • 4 min read
Picture: Pexels/Lukas Blazek/GamesMarkt Business G+ German Games Industry 2025 (2): Employees And Salary Development More companies, more revenue, but still many problems – the study presented by Goldmedia on behalf of game provides a detailed look at the German gaming market. GamesMarkt takes a deeper dive in a multi-part series of articles for subscribers. By Stephan Steininger • 5 min read
Picture: Pexels/Lukas Blazek/GamesMarkt Business G+ German Games Industry 2025 (1): Company Numbers, Marketsize and Revenues More companies, more revenue, but still many problems – the study presented last week by Goldmedia on behalf of game provides a detailed look at the German gaming market. GamesMarkt takes a deeper dive in a multi-part series of articles for subscribers. By Stephan Steininger • 6 min read
