How relevant is global market experience for the Chinese market?
China is a gaming market no developer or publisher aiming for success in mobile gaming can afford to ignore. In a series of three guest articles, Lana Bokay-Poltavets and Boris Burangulov from My.games share their insights and lessons learned from marketing games in China. This one is about the relevance of global market experience in China.
Lana Bokay-Poltavets, Boris Burangulov08.04.2025 07:00
Lana Bokay-Poltavets, Senior Project Manager at War Robots, and Boris Burangulov, Executive Producer at War Robots, write about their experiences and lessons learnt in the key mobile gaming market of China
War Robots has been in China for over a year now. During this time, we've conducted numerous experiments and have generally figured out the direction we should take moving forward. Now it's time to reflect on how things have gone. I have a few unexpected conclusions regarding the differences in operating the Chinese and Global versions of War Robots.
War Robots has been in China for over a year now. During this time, we've conducted numerous experiments and have generally figured out the direction we should take moving forward. Now it's time to reflect on how things have gone. I have a few unexpected conclusions regarding the differences in operating the Chinese and Global versions of War Robots.
