Anzeige
25 years as AAA Partner

How Its Anniversary and a New Pricing Bring Havok Back to Public

Havok has been operating successfully for many years without attracting much attention. However, the GDC marked not only the launch of a new pricing model, but also the start of a PR offensive by the middleware manufacturer. In an interview with GamesMarkt, David Coghlan looks at the indie market, generative AI and open source engines, and why studios below AAA budgets are a great opportunity for Havok.

Stephan Steininger17.06.2025 06:30
David Coghlan, General Manager of Havok
David Coghlan, General Manager of Havok

GamesMarkt: Up until Unity’s runtime fee debacle, the media had been relatively quiet on the subject of engines. How did you experience that moment when the topic of engines suddenly became the focus of the entire industry, and what has changed for you as a result?

Anzeige