GamesMarkt

Business

The gaming landscape is in constant flux, driven by technological advancements and shifting consumer expectations. At Xsolla, we believe that being at the forefront of this change is not just an opportunity but a responsibility. 

##### Elevating the dialogue

This year, we’re proud to host six speaking sessions at Devcom, each designed to address critical topics that are shaping the future of gaming. Our goal is to share insights that empower developers and publishers so they can navigate the industry's complexities with confidence and creativity.

One of the highlights of our presence at Devcom will be a session led by our Chief Marketing and Growth Officer, Berkley Egenes. Marketing in the gaming industry is uniquely challenging - requiring a deep understanding of both the product and the community it serves. Our CMO will share insights on best practices for mobile game developers, revealing techniques and exploring strategies to elevate mobile monetization efforts. 

##### Looking ahead at the future of the industry

We invite you to join us at Devcom and visit us at our booth(Hall 2.2, Booth #A-030 B-037) at Gamescom, whether to participate in the sessions or engage with us as we explore what’s next for the gaming industry. This is more than just an opportunity to showcase our work; it’s a chance to collaborate, learn, and build the future of gaming together. 

In a world where the only constant is change, we at Xsolla are excited to be part of the journey - leading the conversation, sharing our insights, and working with the best minds in the industry to create experiences that captivate, engage, and inspire.

If you want to attend our sessions, a complete list is below. We hope to see you there.

When: **Monday, August 19th, 2024, 1 PM - 1:30 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **Engagement best practices from leading EMEA mobile game developers** 
Learn how Xsolla's solutions, designed for mobile game developers, can instantly boost revenue and player engagement beyond app stores. Since 2020, Xsolla has led global mobile game monetization by developing solutions, including Web Shop, SDK, Instant Web Shop, and industry-first best practices guides. This session will reveal techniques and explore strategies to elevate your mobile monetization efforts. Take advantage of this chance to learn from the industry's experts.

When: **Monday, August 19th, 2024 1:30 PM - 2:00 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **Leveling up: The future of gaming** 
Join industry experts for a visionary panel discussion on the gaming industry's future. This talk leverages proprietary and public data, insights from partners, and Xsolla’s extensive network of gaming professionals. We will delve into anticipated advancements, innovative trends, and transformative shifts. Don't miss this opportunity to gain valuable insights and prepare for the dynamic changes ahead in the gaming world.

When: **Monday, August 19th, 2024 2 PM - 2:30 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **How to fail your studio in 5 easy steps** 
This session is aimed at new founders and teams looking to create their first startup. Relevant to any product, platform, or target audience, this talk can help you avoid 5 major business pitfalls. Xsolla's Manny Hatchey shares hard-earned, painful lessons with you now to help you avoid making them in the future.

When: **Tuesday, August 20th, 2024 11:30 AM - 12:00 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **Community first: publisher and indie approaches to community engagement** 
The biggest challenge developers face today is discoverability. Developers can no longer rely solely on publishers for community-building efforts. This fireside chat explores aspects of community building in 2024 — from iterative feedback during development to ongoing post-launch engagement. The presentation includes diverse perspectives on effectively growing and connecting with a community in the modern digital landscape.

When: **Tuesday, August 20th, 2024, 12 PM - 12:30 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **5 rules of success for creating a web shop for your mobile game** 
Web monetization for mobile games via web shops remains a top-of-mind conversation in the video games industry. With nearly 400 web shops completed, we unveil 5 rules of success to help you get the most out of your web shop. Artem Liubutov, Xsolla's Director of Products (Monetization), presents the best ways to convey additional value, reduce friction, set up LiveOps, and lead your web shop to success.

When: **Tuesday, August 20th, 2024 12:30 PM - 13:00 PM** 
Location: Xsolla Stage #5, 1st floor, Confex Center, Devcom 
Topic: **Gaming backend: To build or to buy** 
As consumer appetite for online and multiplayer gaming continues to rise, developers across the industry question whether to build or buy a gaming backend for their next project.

How Xsolla is Shaping Industry Conversations at Devcom and Gamescom 2024