Sony's Strategy of Expanding Game IPs with New Movies and Series
At CES, Sony announced new film projects for Horizon Zero Dawn and Helldivers 2, an anime series based on Ghost of Tsushima, and the launch of the second season of The Last of Us TV series. It became clear that the cross-media exploitation of IPs is a strategy for the future.
07.01.2025 09:53
Ravi Ahuja, CEO und President Sony PicturesScreenshot/Sony's CES 2025 press conference
In the past, Sony has occasionally used CES to unveil new developments in the world of PlayStation. This time, however, fans waited in vain. But that doesn't mean gaming was absent from Sony's traditional show. On the contrary, there were numerous gaming-related announcements at the press conference—although these were more closely tied to the film business.
In the past, Sony has occasionally used CES to unveil new developments in the world of PlayStation. This time, however, fans waited in vain. But that doesn't mean gaming was absent from Sony's traditional show. On the contrary, there were numerous gaming-related announcements at the press conference—although these were more closely tied to the film business.
