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For the third time since 2023, toy and game company Hasbro is hosting its Women Innovators of Play digital conference. The event will take place on 9 October 2025. [Registration](https://na.eventscloud.com/ereg/index.php?eventid=845862#) is currently open.

Prominent sessions include "Lessons in Leadership, Fandom, and the Future of Play" with Eunice Lee (COO, Scopely) and Roberta Thomson (CEO of AI Studio, Hasbro), "Shop Talk: Power Dynamics, Pivoting, and the Female POV" featuring Christina Jansa (VP – Toys, Target), Anne Carrihill (Director – Toys & Games, Amazon), Greta Carey (Director – Digital Marketing & Sales, Card Kingdom), and Lisa Gilbert (President – NA & LATAM Commercial Sales, Hasbro) moderated by Ali Mierzejewski (Editor-in-Chief of The Toy Insider) and "From Sketchbook to Shelf" with Liz DeSilva (Chief Creative Officer, Whatever! Company), Vlasta Komorous-King (Senior Design Director, IDEO), and Jodi Bondi Norgaard (Toy Designer), moderated by Vivian Nguyen (Associate Principal Product Designer, Hasbro). The full lineup can be found on the [Hasbro website](https://spark.hasbro.com/womeninnovators).

"At Hasbro, we’re driven by a powerful mission: to spark joy and foster community through the magic of play. Through our Playing to Win strategy, we’re proud to be opening more doors for women and girls in the toy and game industry,” said Kim Boyd, President, Licensing & Entertainment. “The enthusiasm surrounding our Women Innovators of Play program has been truly inspiring—2024 saw double the registrations compared to the prior year, with participants joining from all corners of the world. This year’s program unites trailblazing industry leaders who are redefining the future of play and imagination."

The event also includes the 2025 Women Innovators of Play Design Challenge, which will accept submissions from October 9 through November 13, 2025. The challenge is looking for great woman-led mass-market toys or games. The top three submissions will receive cash prizes, invitations to the Hasbro HQ and mentorship sessions.


Hasbro Launches Third "Women Innovators of Play" Conference