Newzoo: Games Being Released During the Holiday Season Is Not Just Outdated; It's Counterproductive
In the Global Games Market Report 2025, Newzoo's market researchers examined the release period for AAA titles in recent years. They concluded that releasing games during the holiday season is outdated and counterproductive.
Average first 3-month player count per single-player title by release month - PC, PlayStation, Xbox | 37 markets (excluding China and India) | 2021-2024Newzoo Game Performance Monitor / Newzoo Global Games Market Report 2025
Newzoo has published this year's free edition of the Global Games Market Report. However, the report by the market researchers not only covers the forecast for 2025 and beyond (as reported by GamesMarkt), but also delves into a number of topics in more depth. These include data-driven launch insights and the modernisation of release windows, for example.
Newzoo has published this year's free edition of the Global Games Market Report. However, the report by the market researchers not only covers the forecast for 2025 and beyond (as reported by GamesMarkt), but also delves into a number of topics in more depth. These include data-driven launch insights and the modernisation of release windows, for example.
