GamesMarkt

Business

The gaming format Game Two is relaunching on the basis of a new partnership between Beans Entertainment and MediaMarktSaturn's Xperion. 

After Game Two initially expired in June, Beans Entertainment decided to produce the format independently and integrate it into Rocket Beans TV. With MediaMarktSaturn as a strategic partner, the format is set to evolve in terms of content, but also benefit from the Xperion spaces. 

Arno Heinisch, CEO of Beans Entertainment, explains: “We are very grateful that MediaMarktSaturn decided so early on to support Game Two in the long term. This commitment is an important catalyst for the repositioning of the format, and we greatly appreciate having found such a reliable and committed partner so quickly.”

On the MediaMarktSaturn side, Miriam Fonfe, Head of Marketing MediaMarktSaturn Germany, and Sebastian Knaup, Managing Director Xperion Germany, are responsible for the joint project. “We are delighted to be developing this popular format together with Beans Entertainment and to be expanding it further as part of a strategic partnership,” says Sebastian Knaup. “This will enable us to create additional interfaces between our physical and digital worlds and add another building block to our commitment to connecting generations and firmly anchoring gaming in society.”


Game Two and MediaMarktSaturn's Xperion Partner Up