Esports World Cup Foundation and Amazon Announce Strategic Collaboration
Following their collaboration at the inaugural Esports World Cup (EWC) in 2024, the Esports World Cup Foundation and Amazon Ads are set to expand their partnership. Content from the EWC will be delivered via Twitch, Prime Video, Alexa and Wondery.
The Esports World Cup Foundation (EWCF) has announced a three-year strategic collaboration with Amazon Ads, combining the Esports World Cup with Amazon's advertising and entertainment services to increase the tournament's global reach. As part of this collaboration, the EWCF and Amazon Ads will work together to increase the reach of the Esports World Cup in key locations such as the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India and Canada. EWC content will be delivered via live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations on Alexa and music-driven storytelling via Wondery. This builds on the success of their 2024 collaboration, which featured the launch of the Esports World Cup Hub on Amazon.sa (Saudi Arabia) and Amazon.ae (United Arab Emirates).