WOW Remains Naming Rights Partner of the Virtual Bundesliga
The DFL Deutsche Fußball Liga (DFL) has extended its collaboration with the streaming service WOW in connection with the Virtual Bundesliga (VBL). The partnership has been extended for another two years.
WOW remains naming rights partner of the Virtual BundesligaDFL / WOW
WOW will remain the exclusive name sponsor of all national VBL competitions until at least 2027. This includes the VBL Club Championship, the club competition which will kick off the new season on 16 October 2025. By extending its sponsorship, WOW is also demonstrating its commitment to the new competition format and supporting the VBL's ongoing development.
WOW will remain the exclusive name sponsor of all national VBL competitions until at least 2027. This includes the VBL Club Championship, the club competition which will kick off the new season on 16 October 2025. By extending its sponsorship, WOW is also demonstrating its commitment to the new competition format and supporting the VBL's ongoing development.