GamesMarkt

Publishing

Mission:Control's toolkit aims to increase efficiency, transparency and profitability for game publishers while eliminating outdated trading models. 

"Mission:Control offers new hope to those struggling to optimize the digital game market. By leveraging advanced data analytics, publishers can gain real-time insights into market trends, player behavior, and operational performance, enabling smarter, more strategic decision-making that aligns with financial realities," said Alex Croft, co-founder and CEO of Mission:Control. "By harnessing the power of data, enabling publishers to optimize their operations and focusing on maximizing profits, we can transform the way publishers manage their businesses." 

"With digital, rapidly changing markets, control is the absolute must-have. If you want to have control over your sales, you must understand your customers - not only know where they are and what interests them, but also how they behave, what decisions they make and how they are influenced. Above all, you have to know how to translate this information into insight that aligns with your own goals. Mission:Control provides this in real time, enabling a drastic reduction in response time to the dynamic behavior of consumers and thus offers full control over one's own market," adds Hendrik Van Iterson, founder and CTO of Mission:Control. "Our platform facilitates vital insight into customer  behavior. It also provides tools to manage and deliver relevant assets to the most important digital sales channels, with the unique option of digital responsiveness to optimize game sales."

Mission:Control has successfully completed a second round of funding and will be demonstrating how its platform provides self-publishing development studios and publishers with tools for advanced data analysis, process optimisation and profit maximisation at gamescom in Hall 10.2, Stand F042g.

"Gamescom is an absolute must for us and represents an important portal to the most relevant contacts of major publishers in the international gaming business, but especially to the indie studios, which are unfortunately far too neglected and proudly present their creations on site," says Daniel Hendrikse, Head of Partnerships at Mission:Control. "We are extremely excited to see the amazed faces of partners when they learn how extensive possibilities are, especially in real-time control, and what valuable treasure we can give them with Mission:Control to make their business model strong for the future." 

Mission:Control Is a New Digital Game Marketing Toolkit