Jung von Matt Nerd Handles Brand Development for House of Games

A few days before the location of the House of Games Berlin is to be unveiled, Jung von Matt Nerd has now been announced as the agency partner for the development of the brand.

JvM Nerd, which realised the esports project Eintracht Spandau with Instinct3, among others, has been awarded the contract for the brand development of the planned House of Games Berlin following a limited tender without a competitive tender. The House of , which is set to open in the heart of the capital in 2026. The ‘House of Games Berlin’ will be funded by the Berlin Senate Chancellery and will open in the heart of Berlin in 2026.

It will be realised in close cooperation with medianet berlinbrandenburg. The network association is leading the project's steering committee on behalf of the Senate Chancellery. Its members include Wista Management GmbH as well as the game association and Ubisoft, whose Berlin subsidiary could move into the House of Games as a potential anchor tenant, as Medienboard Berlin-Brandenburg Managing Director Helge Jürgens said in an Interview with GamesMarkt.

"With Jung von Matt Nerd, we have a strong partner at our side who has proven the creativity and passion with which they have successfully realised projects from the games universe - both nationally and internationally - in recent years. We were particularly impressed by the rigour with which they have developed their brand development concept," says Jeannine Koch, Chairwoman & Managing Director of medianet berlinbrandenburg e.V.

And Thanh Dao, Managing Director of Jung von Matt Nerd, adds: "For us, gaming is not just a media genre or channel, but a super culture and community of values. Gaming is not just about having fun and passing the time, but also about participation and belonging. Creating a place that not only takes place in people's hearts, but on 15,000 square metres, fills us with pride and dedication."

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