Medienbarometer2025 Highlights Major Challenges for Creative Industries
Declining revenues and limited international competitiveness – the latest Medienbarometer reveals a generally pessimistic outlook among creative companies in the capital region. However, game developers were notably more optimistic, partly due to high hopes for a potential tax incentive scheme.
Helge Jürgens (Medienboard Berlin-Brandenburg), Jeannine Koch (medianet berlinbrandenburg e.V.), Mia Heresch (host of the presenting event), Klaus Goldhammer (Goldmedia) (form left to right)Ronald Patrick/Medianet Berlin-Brandenburg
The 22nd edition of the Medienbarometer for Berlin and Brandenburg’s creative technology sector paints a sobering picture. In this representative survey conducted by the Goldmedia institute, 44 percent of respondents expect a decline in revenue. Furthermore, 56 percent anticipate a worsening economic environment over the next three years, and only 21 percent believe Germany is well positioned to compete on the international stage.
The 22nd edition of the Medienbarometer for Berlin and Brandenburg’s creative technology sector paints a sobering picture. In this representative survey conducted by the Goldmedia institute, 44 percent of respondents expect a decline in revenue. Furthermore, 56 percent anticipate a worsening economic environment over the next three years, and only 21 percent believe Germany is well positioned to compete on the international stage.
