European Gaming Associations VGE and EGDF Launch Pixels to Policy Industry Showcase
With the “Pixels to Policy” campaign, the European gaming industry wants to inform about itself, its key figures, and its performance capabilities. The target audience of the campaign, which was initiated by the two European umbrella organizations VGE and EGDF, are decision-makers in politics, but also people who aren't familiar with video games. However, some information is missing.
The information communicated as part of the Pixels to Policy campaign is not new. At least not for anyone involved in the gaming business. The campaign primarily summarizes background information and current data that the two European umbrella organizations Video Games Europe (VGE) and European Games Developer Federation (EGDF) have already compiled and published. This information has been presented in a rather unusual but fitting side-scroller format, even if it lacks performance and clarity.