Turtle Beach Buries German Accessories Brand Roccat
Five years after its acquisition, Turtle Beach is removing the Roccat brand from its portfolio. However, some product lines of the Hamburg-based brand will continue.
Rene Korte, here at gamescom 2013, founder of Roccat, headed the German branch of Turtle Beach until 2023
Looking for Roccat? Click here" is the current message not only on the German homepage of Turtle Beach. Following the link takes you to a Q&A page where the company explains that it wants to bring a "greater level of integration" to the product family. "We felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers". In other words, Turtle Beach is giving up on the Roccat brand, which it acquired (in German) in 2019 for $15 million, along with the team in Hamburg.
Looking for Roccat? Click here" is the current message not only on the German homepage of Turtle Beach. Following the link takes you to a Q&A page where the company explains that it wants to bring a "greater level of integration" to the product family. "We felt that time and resources would be best spent focusing under a single brand and creating a range of products that matter most to gamers". In other words, Turtle Beach is giving up on the Roccat brand, which it acquired (in German) in 2019 for $15 million, along with the team in Hamburg.
