OMG Fuse and inStreamly Form Strategic Partnership
OMG Fuse has partnered with inStreamly to offer clients the ability to deliver advertising messages through nearly 11,000 micro-streams on platforms like Twitch and YouTube, precisely targeting specific audiences. This new offering is marketed under the name "NeverNotNew powered by inStreamly".
The marketing agency OMG Fuse, part of Omnicom Media Group Germany, and the creator network inStreamly have established a strategic collaboration. Their shared goal is to efficiently position brand messages within live streams, with a particular focus on reaching Generation Z. The result of this cooperation, “NeverNotNew powered by inStreamly,” enables advertisers to place ads in almost 11,000 micro-streams across Germany. This approach is designed to benefit all parties involved: advertisers gain access to highly targeted and efficient campaigns, while micro-content creators enjoy brand collaborations that would otherwise be out of reach due to their limited audience size.