Anzeige
New Leadership

Matthew Bromberg Appointed new CEO of Unity

Unity has a new CEO: Matthew Bromberg. He has been appointed Chief Executive Officer and President. Interim CEO Jim Whitehurst will become the Executive Chairman of the Unity Board of Directors.

Marcel Kleffmann02.05.2024 08:53
Matthew Bromberg Appointed new CEO of Unity
Matthew Bromberg has been appointed Chief Executive Officer, President, and a member of the Unity Board of Directors. Business Wire

Unity announced that Matthew Bromberg has been appointed Chief Executive Officer, President and a member of the Unity Board with effect from 15 May 2024. Interim Chief Executive Officer Jim Whitehurst has been appointed Executive Chair of the Unity Board, while Roelof Botha will transition from Chairman of the Board to Lead Independent Director of the Board.

Anzeige

Whitehurst took over after John Riccitiello stepped down. Under Riccitiello's leadership, Unity announced a highly controversial new pricing model which was widely criticised, the company lost the confidence of its partners and the new pricing model has since been partially withdrawn. A restructuring programme followed. At the beginning of the year, for example, it was announced that the company would cut 25 per cent of its workforce - almost 1,800 people. By 2023, just over 1,000 people had already been made redundant.

"I am thrilled to join Unity as it embraces its next chapter," said Matthew Bromberg. "I look forward to working with Jim, the Board, and the incredible people of Unity to provide the best integrated platform for creators to bring great games and experiences to their audiences globally while also helping accelerate the Company's revenue growth and profitability." Bromberg brings more than 20 years of experience in the games industry, having previously served as Chief Operating Officer of Zynga. He has also held various executive positions at Electronic Arts.

"It's been a true honor to serve as Unity's interim Chief Executive Officer and get to know its passionate employees, community, customers, and partners," said Jim Whitehurst. "I'm looking forward to working closely with Matt to support the Company's continued commitment to creator success and innovation." Whitehurst will also return to Silver Lake, one of Unity's two largest shareholders, where he was previously a Senior Advisor and will now join as a Managing Director, leading both operational and investment team initiatives.

"We couldn't be happier to welcome Matt Bromberg as Unity's new CEO. The Board and the entire leadership team are confident that Matt's proven leadership, customer-first mindset, and deep understanding of the dynamic gaming industry make him the right executive to lead Unity forward," said Roelof Botha. "I also want to thank Jim Whitehurst for leading Unity through its portfolio reset and cost structure rightsizing to focus on its core businesses and help position the Company for long-term success."


Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.

Anzeige