G2 has announced another fashion collaboration, this time with the lifestyle brand Smiley. The limited-edition capsule collection marks Smiley's first ever collaboration with an esports brand.
Sabrina Ratih, COO of G2 Esports // G2 X Smiley Streetwear Collection G2
Berlin-based entertainment and esports brand G2 is expanding its lifestyle collection with a collaboration with the lifestyle brand Smiley. This limited-edition drop, launching on 17 July, "is a collision of competitive spirit and iconic optimism, blending G2's fearless identity with Smiley's signature positivity", according to the announcement.
Berlin-based entertainment and esports brand G2 is expanding its lifestyle collection with a collaboration with the lifestyle brand Smiley. This limited-edition drop, launching on 17 July, "is a collision of competitive spirit and iconic optimism, blending G2's fearless identity with Smiley's signature positivity", according to the announcement.
