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Gamescom Latam: EA and the Brazilian Football Confederation CBF Announce Partnership

In South America, too, gamescom is used as a platform for major announcements. For example, Electronic Arts and the Brazilian Football Confederation (CBF) announced a partnership at gamescom latam that includes licensing agreements as well as joint marketing initiatives.

Stephan Steininger
Stephan Steininger
May 04, 2026 – 1 min read

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Gamescom Latam: EA and the Brazilian Football Confederation CBF Announce Partnership
James Salmon, EA's director of marketing and partnerships, Twitch streamer Rodrigol, the mascot of the Brazilian national football team, Canarinho, and the CBF's director of marketing for national teams, Bernardo Bessa | Picture: Rebeca Reis / Staff Images / CBF

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