BXDXO Wins Twice at the German Brand Award 2025
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BXDXO, a marketing service provider specialising in the games industry, received two awards at the German Brand Award 2025 in Berlin: "Best of Best" and "Gold" in two categories.
BXDXO, the Munich-based marketing service provider specialising in the games industry, won two awards at the German Brand Award 2025. Working with Zenimax Germany / Bethesda, BXDXO brought the adventure of Indiana Jones and the Great Circle to life by flying a blimp over historical landmarks and pop culture events in Germany, Italy, and France. This combined live events, social media, and community interaction. The German Brand Award jury honoured the "Indiana Jones and the Great Circle - Airship Adventure Challenge" with the "Best of Best" award in the "Excellence in Brand Strategy and Creation - Lighthouse Project of the Year" category, as well as "Gold" in the "Brand Communication - Storytelling and Content Marketing" category. The combination of live events, social media, and influencer content generated significant reach.
"'Indiana Jones and the Great Circle' reimagines the relationship between adventure and brand communication in an impressive way. The campaign stands out thanks to its strategic clarity, aesthetic design and consistent engagement with target audiences. The detailed execution and successful combination of storytelling and experience create an emotional brand world that appeals to existing fans and new target groups alike. This campaign sets a benchmark for effective brand activation and shows how fiction and reality can merge harmoniously," the jury of the German Brand Award said.
The German Brand Award 2025 saw strong international participation, with over 1,500 entries submitted from 11 countries. A total of 64 projects and brands received the "Gold" award, while the "Best of Best" accolade was presented 15 times.
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