Rewarded Content Solution Xsolla Offerwall Launched

Xsolla has launched a new monetisation option with Xsolla Offerwall, a new form of incentivised advertising. The Offerwall is set to be rolled out globally but could pose challenges for games on Steam.

Xsolla is promoting the new service as a dynamic solution that enhances game monetisation and player engagement. Specifically, Xsolla Offerwall aims to monetise players who do not make in-app purchases by offering virtual rewards for completing quests or other actions. These rewards – such as in-game currency or Xsolla Points – are funded by advertising partners.

According to Xsolla, developers and publishers can receive up to 90% of the revenue when using Xsolla Offerwall. "With Xsolla Offerwall, we’re enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences," said Chris Hewish, Chief Strategy Officer at Xsolla. "This solution is a game-changer for developers looking to expand their monetisation efforts and engage players in multiple ways."

Initially launched for developers and advertisers in the United States, Xsolla now plans a global expansion of Xsolla Offerwall, which, according to the company, can be seamlessly integrated into existing games.

However, one distribution channel may pose an obstacle. As recently as February, Valve announced its intention to ban games from Steam that are primarily financed by advertising revenue. In particular, incentivised advertising was singled out as a business model that is not welcome on Steam.