Cherry Xtrfy Tests In-Store Sales of Team Vitality Accessories in France
– 1 min read
Cherry Xtrfy is expanding its portfolio with limited-edition accessories in the design of the successful French esports team Vitality. At the same time, the company is starting a test with Fnac, which will be listing the branded accessories for the first time.
In some sports, fan stores are part of the game and shape the cityscape. Esports teams are not tied to cities, but at least some are rooted in countries. One of them is Team Vitality from France, which is also one of the partners of Cherry Xtrfy, the esports brand of Cherry.
Team Vitality is breaking new ground by launching a limited edition of its accessories. A partnership with French retailer Fnax will see the Vitality accessories available in physical stores in France for the first time.
Whether the model will catch on remains to be seen. Cherry Xtrfy is pleased with the step, which will also help other Cherry Xtrfy products to be listed at Fnac: "This is a major milestone for the Cherry brand in France. The partnership with Fanc and Darty, the large and successful French technology and consumer electronics retailer, allows us to introduce our exclusive Team Vitality products to the passionate French gaming community. We look forward to deepening our relationship with FNAC and introducing more innovative products to the French market,” said Roy Kerkhoff, Cherry Xtrfy Retail Key Account Manager.
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