Xsolla is accompanying The Game Awards, including its side events, with a series of activities. The company itself is using the opportunity to present its new brand identity to the industry.
With its refreshed brand identity, Xsolla aims to present itself even more strongly as a partner for game developers in all aspects of their work. The claim “All the things” refers to the range of tools that Xsolla provides to its partners. Behind this is the vision that Xsolla builds all the things developers need to make their gaming business successful across all platforms.
"For over 20 years, Xsolla has always been about making the complex seamless for developers and publishers," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "Our refreshed identity reflects our future mission to bring opportunities together and to build all the things for creators to help them create, monetize, distribute, and market great experiences. We believe in the future of games, from passion projects to the biggest studios all over the world."
Just a few weeks ago, Berkley Egenes highlighted the strategic importance of partnerships in a guest article on GamesMarkt, thereby also touching on an important aspect of Xsolla's new brand identity without teasing the rebranding.
Xsolla is accompanying the launch of its new brand identity with a series of activities surrounding The Game Awards, which will be presented today in Los Angeles. Xsolla will play a featured role during Day of the Devs: The Game Awards Digital Showcase and Games for Love's The Game Gala. Xsolla is also a partner of GamesBeat Hollywood & Games 2025.
