BXDXO

In an industry where visibility is key to success, BXDXO is an international marketing powerhouse committed to delivering industry-leading solutions for the games market. With a deep understanding of the global gaming landscape and trends, BXDXO provides comprehensive marketing services and cutting-edge videogame marketing expertise.

Founded in 2018 by industry veteran Stefan Dettmering, the Munich-based company with employees in Munich, Frankfurt, and Ontario, Canada combines a strong PR and community management team lead by Director Marketing Communications Freyja Melhorn and an experienced marketing team under the supervision of Managing Director Stefan Dettmering. The core team is supported by contractors in the US and China as well as a global network of independent PR and marketing agencies.

"We don't consider ourselves a conventional PR and marketing agency - we have set up BXDXO with a holistic approach that effectively combines communication, reach and brand building. We mirror a full marketing department, and our clients freely choose in which area they need support - be it PR, marketing, strategic consultation, events, special activations, asset production or community management," says Stefan Dettmering, Founder and Managing Director at BXDXO.

Services

#1 Marketing communicationWe find the right audiences with the right message at the right time for your game and run striking communication tactics to convert them into fans and buyers. Our experienced creative services & asset creation department develops awareness-catching creatives that get you seen.

PR communication, press releases, sampling, and reporting
Conception and implementation of influencer activations
Data-backed paid media, paid social and SEA campaigns
Endemic and programmatic media buying, tracking, and performance evaluation
Conception and creation of trailers, pre-rolls, and banners

#2 Your virtual marketing officeEasily outsource all day-to-day administrative tasks to us so you have time to focus on finishing the project. Do you need a short-term cover for maternity leave? Bridge a month or two until your new colleague starts? It is crunch time, but no additional headcount was approved? We have got you covered!

A fully equipped marketing office specialized for the challenges in the gaming industry
Long-term experience and international network
Professional handling of your daily business
Briefing and monitoring of service providers and agencies
Coordination with internal and external stakeholders

#3 Product & brand managementEffective marketing isn’t just running ads, it’s the perfect combination of product, pricing, distribution, and communication. We implement international strategies into sustainable local plans and make sure the brand is aligned with global requirements and values.

Product management from A to Z
Adaptation of international strategies to local markets
Cross-functional planning to deliver best results
Development of brand guidelines and monitoring of compliance
Synchronization of all activities to achieve the defined business objectives

#4 Project management & creative idea think tank We manage your projects and clear obstacles out of the way. Effective project management means proactivity and the implementation of success-driven working processes. Creative out-of-the-box thinking and the implementation of special consumer activations are some of our specialties.

Planning and implementation of one-off projects
Realization of special consumer experiences
Digital and hybrid brand activation
Development of stunning big ideas
Collaboration management with cross-industry brands

#5 Content marketing & storytelling Happy and active communities are essential for every game as they can make or break their success. We help you to create values for your community and optimize the use of your social media channels. People love stories, so we tell stories that people like, react, comment on, and share. The content beast is always hungry.

The narration of engaging stories
Creation of editorial plans for all channels
Development of key messaging
Content production, copywriting, and localization
Community management, sentiment analysis, and reports

#6 Strategy development and market intelligence Reaching the target groups is becoming increasingly difficult. BXDXO develops marketing plans with detailed target group segmentation, help to define the right customer journey, and implement an efficient acquisition funnel.

Elaboration of individual marketing plans
Development of go-to-market strategies
Target group segmentation
Market definition, sizing, and potential analysis
Primary and secondary market research

Lighthouse projects by BXDXO

Indiana Jones und der große Kreis™ Airship – Adventure Challenge

NVIDIA - GSA PR Agency

Gaming Zone at CCON | Comic Con Stuttgart (since 2023)

References

Our references range from AAA industry leaders such as NVIDIA, Bethesda, Capcom, Bandai Namco, Krafton and THQ Nordic to indie publishers and studios such as Fireshine Games, ROCKFISH Games and Envision Entertainment.