Swordfish PR

For over 15 years, Swordfish has been supporting global brands, medium-sized businesses, and startups alike. With strategic communication consulting, operational PR, and relevant marketing activities, we effectively strengthen brand awareness, thought leadership, and sustainable revenue growth for our clients. Our boutique PR agency excels in communication for games, soul-tech, toys and more.

Great Visions Need Clear Communication

Swordfish PR was founded in 2008 by Ariane Poschner and has always enjoyed the trust of leading brands and companies in the consumer products, lifestyle, and games sectors. With strategic, holistic communications advice—from classic PR to social media support and influencer activations to relevant marketing activities—the Munich-based agency effectively strengthens brand awareness, thought leadership, and sustainable sales growth for national and international clients. Swordfish is an owner-managed agency with a team of 15 permanent and freelance PR consultants and long-standing partners, experienced marketing strategists, and a trusted network of graphic designers, videographers, performance marketing experts, and social media managers—available at any time as needed and individually tailored to the campaign, product, and objective. The team is particularly proud of the fact that it has been successfully supporting many clients in all communication and marketing matters for over 10 years.

Partner for Global Brands

Global players and promising start-ups have been trusting Swordfish for many years. The team supports the PR and communications efforts of a variety of well-known brands, such as Aura, Carrera, Revell, Cherry, Konami, Sonos, Supercell, and Warner Bros. Games. In addition, well-known companies such as K5 Factory have relied on the agency's expertise to make their VR experience visible at the famous Oktoberfest, or AWOL Vision to draw media attention to their innovative projectors. Sonos is another long-standing client that Swordfish has been supporting in Germany, Austria, and Switzerland since 2018. The core task here is to translate Sonos's strong premium positioning within highly tech-savvy target groups into the mainstream market with a significantly broader target audience. In addition to classic PR, the Munich team is also responsible for influencer relations, with a further focus on B2B and thought leadership.

National Focus in an International Context

Swordfish PR is the exclusive member agency for Germany, Austria, and Switzerland (DACH region) of the Collectivist network of global tech PR agencies. Under the leadership of Ariane Poschner, and with the support of Georg Reckenthäler and Renate Harrer, the team brings exceptional expertise with in-depth knowledge and experience in the consumer, tech, and gaming sectors to the international network. With excellent knowledge in the areas of earned media services, influencer relations, event management, and customer-specific storytelling, the Swordfish team not only delivers outstanding campaigns for all clients in the DACH region, but also—thanks to the international network behind them—achieves global reach when needed. The global tech PR agency network now spans five continents and 36 countries, and continues to grow rapidly. As part of Collectivist, the international tech PR agency network, Swordfish ensures that messages and storylines always reach the target audience—anywhere in the world and at any time. The network unites complementary tech PR agencies, forming an independent but tightly knit global PR powerhouse.

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