Marcel Kleffmann

Marcel Kleffmann

Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience. (marcelDOTkleffmannATgamesmarktDOTde)


Initiative Industriemuseum Bayreuth Launches Gamified Exhibition About Richard Wagner
Florian André Unterburger, Chairman of the Initiative Industriemuseum Bayreuth; Paul Redetzky, Co-Founder & CEO of Emergo Entertainment (right) © Initiative Industriemuseum Bayreuth

Initiative Industriemuseum Bayreuth Launches Gamified Exhibition About Richard Wagner

The first interactive exhibition about Richard Wagner, organised by the Initiative Industriemuseum Bayreuth, takes a playful approach. Emergo Entertainment developed the app for this exhibition. The Bayreuth Industrial Museum initiative (Initiative Industriemuseum Bayreuth) has been inviting visitors to its first interactive exhibition on Richard Wagner and industry since 20 July.
By Marcel Kleffmann • 1 min read
Web Media Publishing Wins Asmodee Account for Performance Marketing
Jan Claßen, Team Head of Digital Marketing at Asmodee © Nachlik Photography

Web Media Publishing Wins Asmodee Account for Performance Marketing

Board game giant Asmodee has entered into a partnership with viralwunder. The subsidiary of Web Media Publishing AG will be responsible for performance marketing. Asmodee is partnering with viralwunder, a subsidiary of Web Media Publishing AG, to manage its in-house performance campaigns. viralwunder will help the games publisher communicate
By Marcel Kleffmann • 1 min read