Marcel Kleffmann

Marcel Kleffmann

Marcel Kleffmann is Chief of Content of GamesMarket and our B2B and B2C expert for hardware, market data, products and launch numbers with more than two decades of editorial experience.


Bandai Namco Takes Over Box Distribution From Electronic Arts in GSA
Matthias Kolb, Country Manager GSA & Eastern Europe at [Bandai Namco Entertainment © Bandai Namco, Kolb

Bandai Namco Takes Over Box Distribution From Electronic Arts in GSA

Bandai Namco Entertainment will distribute physical versions of Electronic Arts games in Germany, Switzerland and Austria from March 2025. This is a further expansion of Bandai Namco Entertainment's partnerships in the distribution of boxed game editions. Bandai Namco Entertainment is taking over the physical distribution of Electronic Arts
By Marcel Kleffmann 1 min read
Microsoft Introduces Generative AI Model for Gameplay
Phil Spencer, CEO of Microsoft Gaming / Dom Matthews, Studio Head of Ninja Theory / Katja Hofmann, Senior Principal Researcher and Lead of the Game Intelligence Team © Microsoft

Microsoft Introduces Generative AI Model for Gameplay

In a recent announcement, Microsoft unveiled Muse, a generative gameplay AI model that promises to open up new possibilities in gaming and game development. It is intended to be used for faster creative ideation and to make older games available again. Xbox has presented Muse, a generative AI model for
By Marcel Kleffmann 2 min read
Instinct3 Unveils 2025 Publishing Line-up and Outlines Long-Term Commitment
Melvin Frank, Product Lead Publishing at Instinct3 / Jasmin Oestreicher, CEO of Instinct3 © Instinct3

Instinct3 Unveils 2025 Publishing Line-up and Outlines Long-Term Commitment

At the I3 Indie Expo 2025, Instinct3 presents its publishing program for this year with five titles. In the long term, the influencer marketing agency also plans to establish itself as an integral part of the international indie and creator scene, as a companion to developer studios and as a
By Marcel Kleffmann 2 min read
GermanDevDays Announces Location and Free Exhibitor Tables
Stefan Marcinek, CEO of Assemble Entertainment and Organiser of the GermanDevDays © GDD / Assemble Entertainment

GermanDevDays Announces Location and Free Exhibitor Tables

GermanDevDays will return to Frankfurt for the seventh time in July 2025, and the venue has now been confirmed. Twelve exhibitor tables will again be made available free of charge to independent teams and developers. The location for GDD - GermanDevDays 2025 is now confirmed. As in 2018, 2019, 2023
By Marcel Kleffmann 1 min read