Lars Werkmeister, Founder and CEO of Werkmeister Media © Werkmeister Media Business Werkmeister Media's New CI Reflects Its Values and Plans for Growth On its 15th anniversary, Werkmeister & Company becomes Werkmeister Media. The new CI represents the values of the agency, with which founder and CEO Lars Werkmeister is aiming for further internationalisation and growth. In this interview, he looks back on 15 years of Werkmeister Media, talks about the development of By Stephan Steininger • 6 min read
Founder Torsten Oppermann and Markus Oeller (from left) © 1SP Business 1SP Agency: Happy, Thankful and Still Ambitious Just over a year ago, Torsten Oppermann and Markus Oeller founded the 1SP Agency with great vigour and ambitious goals. Oppermann‘s review after the first year is more than satisfactory. This interview was first published in the 06/2024 print edition of GamesMarkt. You founded the 1SP Agency just By Stephan Steininger • 6 min read
Pierre Pfeiffer, owner and CEO of alpha trading solutions and COO and General Counsel Tim Mörtl (Right) © alpha trading solutions GmbH Business Alpha Trading Solutions and BuchPartner Start Strategic Cooperation Sales specialists alpha trading solutions and BuchPartner are joining forces as partners. As a result, alpha trading now supports around 6,500 retail outlets in Germany, which have access to alpha's portfolio of over one million books and 250,000 entertainment products. It is a cooperation between two By Stephan Steininger • 1 min read
Bavaria's Digital Minister Fabian Mehring © Andreas Gebert Campus Mehring: World-Class Research and Development At the opening of the Summer Expo 2024 at the Julius-Maximilians University in Würzburg, Bavaria's Digital Minister gave a positive review of the XR Hubs in Würzburg and Nuremberg, which were initiated and funded by his ministry. They would help secure Bavaria's competitiveness in the future. By Stephan Steininger • 2 min read
© Nintendo/GamesMarkt Publishing Two Gold Awards for Nintendo in June Despite the summer lull and the European Football Championship, two games met game's Gold Sales Award criteria in June. Both games are from Nintendo. Everyone knows that June is not the best month for game sales. And with the European Football Championship Euro 24 taking place at the By Stephan Steininger • 1 min read
© Freddie Sandström Development Reactional Music Becomes Unity Verified Solution Provider Game studios using Unity can now more easily integrate the Reactional Music platform. This gives them access to a growing catalogue of rights for interactive or personalised music and the ability to offer music as an in-game purchase. Although Unity's reputation has suffered somewhat following an unfortunate adjustment By Stephan Steininger • 1 min read
One of the Games/Bavaria projects is the GG Bavaria event © Picture: Games/Bavaria Business Medien.Bayern Expands Capacities and Seeks New Team Lead for Games/Bayern Medien.Bayern is expanding its capacities in the field of games for its major project Gamerei. The search for a new team lead for Games/Bavaria has begun. Further changes are planned for Games/Bavaria in the coming weeks. Medien.Bayern is launching a search for a new team leader By Stephan Steininger • 1 min read
© PwC Business PwC Sees Further Decline in Share of Traditional Gaming By 2028, traditional gaming will only account for a good fifth of the global gaming market. Nevertheless, the segment is growing in absolute terms, says PricewaterhouseCoopers in its latest "Global Entertainment & Media Outlook". The entertainment and media industry (E&M) is facing years of strong growth. By Stephan Steininger • 2 min read
Felix Falk and Tim Endres © game/Koelnmesse Business Gamescom is the Place to Meet for 'The Biggest Community in the World' At a press conference, game and Koelnmesse presented this year's main theme of gamescom and two industry trends. The organisation focuses on the gaming community and emphasises the social significance of games as a medium. It has become something of a tradition for game - Verband der Deutschen By Stephan Steininger • 2 min read
Alexander Schweitzer, Hendrik Wüst, Bettina Stark-Watzinger, Franziska Giffey, Fabian Mehring and Nathanael Liminski (from left to right) © Pictures: Land NRW / Ralf Sondermann, Staatskanzlei RLP / Kay, SPD Berlin, Andreas Gebert, Staatskanzlei NRW Business More Top Politicians Confirmed for gamescom In addition to Vice Chancellor Robert Habeck, other high-ranking political guests have been confirmed for gamescom 2024. State premiers, other federal and state ministers and an international delegation are among the expected to attend. As well as being a must-attend event for the industry and gamers, gamescom 2024 will also By Stephan Steininger • 1 min read
Vice Chancellor and Federal Minister of Economics Robert Habeck at gamescom 2023 © Koelnmesse GmbH, Uwe Weiser Business Vice Chancellor Robert Habeck to Open Gamescom Again Vice Chancellor and Federal Minister of Economics Robert Habeck will open this year's gamescom, as he did last year. This has been announced by the organisers of gamescom and Koelnmesse. Once again this year, a high-ranking visitor from Berlin is travelling to the opening of gamescom. As the By Stephan Steininger • 1 min read
Bavaria's Digital Minister Fabian Mehring (left) with the President of the Bavarian Football Association Christoph Kern with the finalists in Augsburg © Bayerischer Fußball-Verband Esports Organisers Happy With 'Bayern zockt' Event A 13-year-old has won the "Bayern zockt" esports tournament series, which took place in Bavaria during Football European Championship Euro 24. The Bavarian Football Association, which welcomed Digital Minister Dr Fabian Mehring to the final, is pleased with the event. The final of "Bayern zockt" took By Stephan Steininger • 1 min read
